Facial structure should be analyses to ascertain the facial type so that attractive features are emphasised and irregular features are made less noticeable. To achieve this, you must understand basic face shapes.
Oval Shape
Oval is considered to be an ideal shape. No corrective make-up or special hair-style is required because it is the most balanced face. The purpose of make-up is to archive the oval shape. Eyebrows should be shaped in a natural arch. While applying lipstick the lower lip should be outlined to create fuller look and the natural line of the upper lip should be followed. Blush on or cheek colors be applied in a "C" shape and blended up to the outer corner of the eyes.
Diamond Shape
This facial type has a narrow forehead and chin with wide cheek bones. Reduce the extreme width of the cheeks to achieve an oval shape Apply a darker shade of foundation to the outside of cheekbones extending towards the outer corner of the eyes. A lighter shade of foundation can applied on the chin and the forehead to create an illusion of the width to the face. The Eyebrows should not be close but slightly apart from the centre and then follow the natural arch. Lipstick should be applied in the natural form of lips.
Heart Shape
A heart shaped face has a wide for head and narrow chin. Increases the width of the chin and jawline with a lighter shade of foundation and minimize the width of the forehead by applying a dark foundation. Eyebrows should be thick and straight following the natural arch, but with a one eye distance between the brows. Lipstick should be applied on the natural lip line. A high lighter or a white eye shadow can be applied on the forehead centre and the sides of the sides of the cheeks to create an illusion of the width. Apply rouge on the upper cheek base.
Round Shape
A round face has an almost equal width and length proportion. Add length to the face to achieve an oval Shape. Generally, a narrow forehead goes well this face, which can be formed by using a deeper shade of the foundation on the sides. To give a slender look to the jawline, a dark colour foundation can be applied on the jawline and under the cheeks. Cheeks will look narrow if rouge and blush on are applied on the cheekbones and blended towards the temple area. Lipstick should be applied on the inside of the lip line. Eyebrows should be shaped in a sweeping manner. Eyebrows and eyes should be given a longer appearance with the help of the brow pencils.
Square Face
A straight forehead and square jaw make a very strong face shape. A darker shade of foundation applied on the temples, jawline and sides of the face will tone down the wide corners of the face. A little rouge on the cheeks should blend towards the jawline to accentuate the length of the face. Round shape eyebrows provide a soft touch to the face. Lipstick has to be applied to create fullness in the lips to divert attention from the square jawline.
Long Shape
The face is long in the proportion to the width, usually with hollow cheeks. to reduce the length of the face an illusion of the width is required. Slightly thick eyebrows with a natural arch are needed to reduce the face length. Eye make-up should be aimed to achieve a wide- eyed look. Eyeliner should be applied from the centre of the lid tilting it up to the outer corner of the eye. Lip line should be full in the appearance. Rouge and blush-on should be applied to cheeks not higher than outer corner of the eye and not below the tip of the nose. A deeper shade of foundation can be applied across the jaw and chin and on the top of the for head to reduce the length of the face.
Pear Shape
Narrow forehead, wide jawline and chin are the main characteristic of the pear shaped face. An illusion about the length of the face and adding width to the forehead are required for a pear shaped face. Eyebrows should be shaped to create a higher arch on the outer ends. Rouge application on the cheekbones should be blended towards the jawline. A deep colour foundation should be applied on the sides to minimise the width of the jaw and to achieve a slender look.