Dahlia NoirDahlia Noir First Fragrance

Riccardo Tisci is all set to launch his first fragrance, Dahlia Noir, as a creative director of Givenchy in early August 2011.

While sharing his experience as a creative director of Givenchy, Ricardo said, “When I arrived at Givenchy, I had to start a new identity [while] respecting the DNA of the house.”

However, he did have the idea of what to create but he was a bit scared and worked closely with Francoise Demachy, senior vice president of olfactory development for perfumes at Givenchy’s parent company LVMH Moët Hennessy Louis Vuitton to bring his idea to reality.

Dahlia Noir describes a woman, who is super sharp looking and superstrong but with a touch of softness and romance engraved in her very bring.

The face to represent this super sharp and sensual fragrance is none other than Mariacarla Boscono, who beautifully reflects the sharp and sensual flower black Dahlia.

The juice encapsulates the notes of rose, iris, mimosa, sandalwood, patchouli and tonka bean giving it a romantic and powdery scent at first, then sharp and sensual.

Dahlia Noir will be introduced on Aug. 7 exclusively in Bergdorf Goodman and Neiman Marcus. It’s then to be launched in France toward the end of August and rolled out to the rest of the world in 2012.

Rosie Huntington Whiteley Sexy For Burberry Body

Rosie Huntington-Whiteley is a rising star of the new century, having made her name as a Victoria’s Secret Angel and a three-year-long Burberry collaborator. She has also collected British Vogue covers, an Elle Style Award and made it into the cast of the 2011 Transformers: Dark of the Moon. Now she has been unveiled as the Burberry face for the brand’s new Body fragrance.

The Burberry Body was already announced by creative director Christopher Bailey as the “most exciting launch” the brand has ever produced.

Photographer Mario Testino will provide the shooting side of the campaign, taking pics of various models and celebs. He did a beautiful set of visuals of Huntington-Whiteley wearing nothing but a Burberry trench. The 24-year-old model said it had been “an amazing compliment” to be the first in the series.

Burberry’s Body is to inundate more than 150 countries starting September; meanwhile there are more ads and details coming.

Cartier Launches New Fragrance De Lune

Women who are enchanted by the star-studded night sky with the full round moon shedding its romantic light down on the Earth are sure to appreciate Cartier’s new fragrance for ladies. It is called Cartier De Lune and described as moon-drenched floral aroma.

De Lune was created by perfumer Mathilde Laurent who used woody and musky base and added notes of lily of the valley, honeysuckle, juniper berries and pink pepper coming out with a scent of wonderful subtlety.

The fragrance comes in a blue glass bottle with a silver-plated cap that is supposed to symbolize the moon reflected in a lake.

Taylor Swift is Wonderstruck Fragrance

Taylor Swift is all ready to mesmerize her fans with her, not the latest song, but her fragrance which is just another reflection of her music.

‘Wonderstruck’ the names comes from her song ‘Enchanted’ which is about meeting someone and Wonderstruck is about blushing all the way with the feelings of love, warmth and subtle sensuality.

While talking about the fragrance, Swift said, “I share personal life experiences through my music, and my fragrance will allow me to share these experiences with my fans in a completely different and new way. Falling in love is a moment every girl daydreams about and Wonderstruck represents that magical feeling of promise and hope and intrigue. It was fascinating to learn that you can layer so many different scents to create a beautiful end result.”

The fragrance is as demure and sweet as Taylor herself and blossoming with top notes of freesia, green tea, apple blossom, raspberry and dewberry. The middle notes include Hawaiian blanket, hibiscus and honeysuckle. Vanilla runs through the structure reinforcing the gourmand aspect. The midrange is designed to give “a natural, modern feel,” Marino said, while the bottom is meant to seem “warm, cozy and sensual” with musk, peach and sandalwood.

New Fragrance Pulse by Beyonce

Once again, Beyonce is among the celebrities most frequently mentioned in the news. Her new album is being released, another European tour is about to begin, and she releases a new, the third in general, fragrance of hers.

The singer, the winner of 16 Grammy awards and the “Golden Globe” award says that women always tell her that her music makes them feel strong and confident and they begin to feel some inner strength. That is the story she tells about the creation of a new floral-citrus fragrance which will be available on sale in September 2011.

The star’s first fragrance, Heat, was a huge success. Beyonce considers that it reflects her character, a certain stage in her life and career. It represents some of her sensual sides, her inner strength and charisma of a southern woman. While the second Heat Rush fragrance is more about the woman who plunges into rest for some time. Beyonce herself admits that the Heat Rush fragrance is good when she is on vacation. And the third Pulse fragrance reflects the beating of the singer’s heart and the impulsiveness of her nature, as the celebrity confesses.

The new Beyonce Pulse perfume bottle has a rather complex design. It is produced upside down, and the reporters often ask Beyonce why.

She says she wanted to make the design somewhat fashionable and modern. Beyonce’s costumes inspired the creation of the perfume bottle since they often have the same complex structure and design.

Beyonce considers the creation of music and the creation of fragrances very similar. It takes much time to find the necessary ingredients for the fragrance and to write a harmonious composition which ideally combines music and lyrics.

Jil Sander Creates Scent Sation With Eve

German designer Jil Sander is dabbling in scentsation with his latest fragrance Eve, to be released by fragrance company Coty Prestige.

The coral-tinged scent with its fruity chypre oriental notes of grapefruit flower, red currant, wild rose and jasmine sambac on a base of cashmere wood and patchouli, Eve will be represented by German actress Karoline Herfurth.

Preiously, Jil Sander also revealed about parting ways with Japanese label Uniqlo after two-year collaboration on the +J range.

Jil joined the Uniqlo in 2009 - after a five-year break from the industry - and was appointed creative director of the brand's menswear and womenswear as well as launching +J, which focused on the designer's famously minimal, clean aesthetic.

Prada Candy by Prada

Prada has a sweet treat for its consumers in the form of fragrance, yes Prada’s latest ‘Prada Candy’.

According to Miuccia Prada, “This scent is more feminine and more excessive than past launches. It has an explosion of joie de vivre that is quite unique for us, and uses a lot more color, including an outer packaging with a drawing.”

Prada Candy, which reflects the modernist, creative and colorful sides of Prada, is a playful cocktail of musk notes and caramel.

The feminine juice, created by Givaudan’s Daniela Andrier, is bottled up inside a whimsical bottle with shocking pink saffiano accents and gold letters with a spray-through black and gold cap. The outer box features a line drawing of a blonde girl on a fuchsia background and was created by illustrator François Berthoud.

Prada Candy, which will launch in September, is all about making you feel ultimately feminine, playful and sweet.

Mercedes-Benz to Launch a Fragrance Line

Mercedes-Benz and INCC Group announced the start of a new project on June 21 in Versailles. INCC Group received a license to develop, manufacture, and distribute the first line of Mercedes-Benz fragrances all over the world.

Mercedes-Benz will release the first fragrance 125 years after the production of their first car. The premiere of the new fragrance will be in Cannes in September this year, when the brand will officially announce the release of the new fragrance. Most likely, the design of the first bottle and the composition of the fragrance, which have been kept in secret so far, will be presented there.

INCC Group is a perfume producer, located in the suburbs of Paris, just a short drive from the famous Versailles Castle. The company has been recently specializing in the purchase of license rights from premium brands and launching new fragrances under the world-famous names. The perfume from Mercedes-Benz will be on sale in 2012.

As for the Mercedes logo, it is not just cars. The Mercedes-Benz brand is closely connected with the world of fashion and beauty. In addition to automobiles, 12 other brands are produced under the Mercedes-Benz brand name, including Mercedes-Benz Accessories. For many years, Mercedes-Benz-Daimler has been a major sponsor of Fashion Weeks all around the world and sponsored many sports events.

Wild Pearl Fragrance by Naomi Campbell

Wild Pearl Fragrance, together with the products that accompany it, is a long-awaited premiere in 2011. However, the bottle and its shape is borrowed from the supermodel’s previous fragrances. If you remember, Naomi Campbell (1999), Winter Kiss (2006), and Eternal Beauty (2007) fragrances were in similar perfume bottles.

The new fragrance is a delicate mix of floral and fruit notes, with spices, musk, vanilla, and wood.

The first (upper) notes are distinguished by freshness, richness, and elegance. The beginning of this smell is peach, apple blossoms, and watermelon. The “heart” notes are white violet, elegant jasmine, and pink pepper. The base notes contain musk, vanilla, and cedar.

The Naomi Campbell Wild Pearl collection will include the following products:

• Eau de Toilette (15, 30 and 50 ml)
• perfume water (30 ml)
• shower gel
• spray deodorant
• deodorant spray.

Curry Fragrances

Having our food only on a plate before us is another habit which we may find broken before long – as the news of a new line of fragrances with the dominating scent of curry being in production is out.

Madras, tikka massala, vindaloo, korma, and rogan josh are said to form the base of five perfumes currently invented by a perfumery firm in compliance with a commission from the British Curry Club’s Chaat! magazine. The perfumes are described as not putting too strong an emphasis on the curry ingredients, though natural ingredients from the aforementioned curries are used.

The fragrances, made both for men and women, are set to hit the stores early fall. A statement by perfumery Essentially Me’s spokesperson claims the curry fragrances to be “potentially one of the most interesting” in the company’s history. It reminds that, although the notion of bringing in curry flavors in a perfume may seem strange, there’s a number of current natural perfumes that include coriander, celery seed and cinnamon leaf flavors – other common ingredients of Indian food.

Another impact expected is more people feeling like going out for a curry, scents being “powerful motivators when it comes to wanting to eat it,” as the Chaat! spokesperson put it.

So it’s for us to wait and see whether the idea is worthwhile – and wonder what food will find its way into the fragrance industry next!

Jennifer Lopez to Launch New Fragrance Love and Light

Jennifer Lopez presents her 17th fragrance, and it is called Love and Light. The fragrance is announced as a rich, floral-woody composition. The presentation of the new fragrance will be held for its fans on July 2, 2011.

The shape of the bottle is like in the previous Love and Glamour fragrance. Its outline resembles the shape of a beautiful female figure. The difference is that the previous fragrance was dominated by a golden color and the new one has a pearl, milky-white vial.

The new fragrance reflects harmony and balance, light and purity which is directly represented in the bottle and in the composition.

It will appear on store shelves this September as toilet water (30 and 75 ml), accompanied by a body lotion.

Jennifer will present the fragrance on July 2 exclusively for her fans via the HSN.com resource. During the promotion campaign of the new fragrance, Jennifer will share with the readers the stories of beauty-trends, her life and career. The Web site also offers some campaign with a personal meeting with Lopez as the main prize. Some more prizes include:

• Tickets to the place of meeting with Lopez (for 2 persons)
• Two nights in St. Petersburg (the Vinoy Renaissance Resort and Golf Club hotel)
• $ 500 for expenses
• Love and Light products

Halle Berry Is Launching New Fragrance Reveal The Passion

The actress Halle Berry is one of the few celebrities whose perfume products generate revenue and are recognized by consumers. By the way, the recent FiFi award has marked Berry with a prestigious prize. Therefore, the new fragrance from the celebrity is quite expected.

After the last year’s premiere of the Reveal fragrance, the fans will be able to enjoy the new Reveal The Passion fragrance in July this year. The fruity-floral composition is announced as sensual, mysterious and elegant, and it is designed as a challenge of a strong woman.

The Reveal The Passion fragrance is built on the contrast of sweet and passionate notes and reflects Halle’s character.

The top notes present the fragrance with Italian bergamot, freesia, and apple. In the “heart” notes, one can find mangosteen, and the “base” of the fragrance warms with woody notes, patchouli, and musk.

A bottle of the new fragrance imitates the shape of the Reveal fragrance, but it is just painted purple. The Reveal The Passion fragrance is produced together with a range of body treatments.

The commercial image of the new fragrance is created by Halle Berry herself, she is depicted on a photo in an elegant fuchsia dress.

Especially Escada Fragrance Presented by Bar Refaeli

Especially Escada – the newest women’s perfume from the Escada fashion house. The fragrance was created for glamorous, spontaneous, and playful women. Bar Rafaeli – the face of this product- skillfully reveals the positive and feminine character of this new perfume.

The model herself commented on the perfume: “I’m mad about this perfume. The scent is neither too sweet nor too heavy. A truly feminine fragrance, modest, but elegant. It ’s just delicious! ”

The composition is velvet, soft, and sensual. Rose- the queen of the flowers, is one of the key notes. The fragrance opens with fresh notes of pears and ambrette seeds. The heart of the fragrance captures notes of ylang-ylang, and aquatic notes. Light musk sets the the base of the composition.

Especially Escada perfume will arrive in stores in August 2011 in the form of Eau De Parfum (30, 50, and 75ml) accompanied by perfumed lotion and shower gel.

Prada Candy Fragrance

Prada will present its newest fragrance for women – Prada Candy. Its been quite a while since the brand spoiled us with new releases, so this new oriental fragrance will surely bring excitement to many Prada lovers.

The fragrance was designed for impulsive, passionate, and young women.

The composition is a luxurious mix of musk and caramel notes, and a large dose of benzoin.

The Prada Candy fragrance will be released in concentrated and intense perfume. It will be available in 30, 50, and 80 ml packages. The new caramel fragrance will be accompanied by a line of perfumed body products.

Each bottle will contain this summer’s most popular combination- fuchsia and orange. Intriguingly, the model’s super popular red hair perfectly emphasizes the character of this provocative and trendy fragrance.

Cosmic Radiance Fragrance by Britney Spears

After a very successful Radiance fragrance which had surprised us with a luxurious bottle imitating gems, Britney decided to repeat the success of that idea and released a brand new fragrance with a new composition, but the design of the bottle with jewelry motifs remained.

The new Cosmic Radiance fragrance is an absolute novelty by Britney in 2011, even though the bottle reminds of the last year’s Radiance fragrance, and only the color of the gems has changed.

The new Cosmic Radiance fragrance by Britney Spears again reflects the idea of being a star and being selected, however, this time in a cosmic scale. The composition opens with strong and optimistic notes of citrus, “heart” notes are colored red, and it is a whole bunch of flower petals. The base notes give you a warm sensation of amber, soft vanilla and creamy sandalwood.

The fragrance is going to be launched for sale as an accompaniment to the new album of the star’s remixes. Britney herself reveals the idea of the fragrance and encourages to “become the brightest star in the universe!”. It is this phrase that has become the slogan of the fragrance.

Fragrance Made of Urine by Cherry Tree

We have already seen the perfume with the smell of blood, but not with the smell of… urine! It had been unprecedented until the new fragrance appeared. And what is more, their producer hopes the fragrance will be popular and will cause excitement among the fans.

The author of the idea is a bold conceptual artist Cherry Tree. The girl supports the so-called waste-free way of life and tries to recycle everything that surrounds her, thereby helping the planet’s ecology. And one day she thought that her own urine could be successfully used.

She admits she is very much into recycling. And urine is something she has thought needs to be recycled, since it is something that gets eliminated.

Cherry made her unique fragrance in 2006 for the first time. She recollects that it was the first morning after a full moon. And she decided to collect her urine in a perfume bottle.

The idea is that only the urine collected after the full moon is needed for the perfume.

The girl is fascinated by how the smell changes depending on what one eats… For instance, it smells really good after you eat a lot of honey, and it smells terrible after eating chicken.

Cherry Tree is by no means embarrassed by the idea of using her urine for the fragrance. She reminds everyone that there are certain types of musk, which are extracted from the deer’s genital gland.

It is unknown what the artist expected, when she was going to put her idea on sale. Because the first batch of such unusual fragrance appeared to be a miserable failure. But not because the fragrance had a bad smell. The girl says that the fragrance was a little bit chocolate because she had been drinking much coffee. The liquid was spoiled very quickly, and Cherry was forced to throw it away.

The bold artist still believes that her idea will be a long-living one. She is constantly experimenting in this direction. She even tried to process her urine twice to make the smell as creative as possible.

Tree dreams that someday her creations will go to the people. She would have to sell the fragrance in small quantities or make it for people out of their own urine. But she does not want to imagine the logistics of that.

Still, Tree’s main idea is to live without waste and use all waste products to the maximum.

Elie Saab Launches Debut Fragrance

The Lebanese designer Elie Saab decided to move scentward two years ago and has been working on his debut scent ever since. He did make his fans wait some, but finally the fragrance is ready and will be launched this summer.

The fragrance with an unostentatious name of Le Parfum was developed by Francis Kurkdjian, who is known for his collaboration with Jean Paul Gaultier over Le Male. Kurkdjian’s idea for Saab’s debut is an exquisite blend of flower and wood aromas arrived at by mixing jasmine, rose honey, orange blossom, cedar, and patchouli.

Le Parfum will be on sale starting July, available in 30, 50 and 90 ml bottles and a set of body products.

The face for the ad campaign is supermodel Anja Rubik posing on a New York street, maybe not far from the place where she was shot but recently, ensconced with her boyfriend model Sasha Knezevic atop a New York taxi for ads for DKNY’s latest fragrance.

Deo Perfume Candy

The experts of one of the biggest Bulgarian confectioneries have presented a unique new product: it is an unusual candy which gives a wonderful sweet smell to any lady who eats it. Thus, at the same time it acts as a kind of perfume.

As the producers explain, its action is based on the same principle as the smell of garlic. Of course, the fragrance, which appears in the case of eating the candy, is much more enjoyable for people around.

Thus, according to the expectations of the developers, the new product with an attractive name Deo Perfume Candy should replace traditional deodorants and other types of perfumes. Such an unusual effect, as the authors of the invention describe, is achieved due to the presence of confectionary substance which is called geraniol. In natural conditions, it is also present in some essential oils, such as lavender or vanilla.

At the same time, unusual candies are safe for women’s figure: instead of natural sugars which contain a large amount of calories, these candies are produced with the use of natural alternatives of sugar. Moreover, the experts note that the idea of using geraniol for such purposes is not new, despite the fact of this product being really innovative. In Japan, a special chewing gum is already sold to give each customer a chance to reach the effect of the perfume and make the smell of the body more pleasant.

Blood Scented Fragrances

Not only vampires are stimulated by the smell of blood – Italian perfume makers believe that people will also develop a liking for the liquid that drives us through life as they launch a line of blood-based fragrances.

The new fragrances known as Blood Concept include four scents – A, B, AB and O – all with a blood-inspired metallic note at the heart.

In A the metallic scent is set off by whiffs of nature like green garden, tomato leaves, basil and star anise. B is more spicy with black cherry, red apple, pomegranate, artemisia, and pepper elements. It is also woody and carries a touch of black tea.

AB’s components include aqua, cedar wood, aldehydes, aluminium, pebble, and slate.
O has blood note combined with raspberry, rose hips, thyme, cyperus esculentus, leather, birch and cedar wood.

Blood Concept is advertized as a significant side-line to break out of the bonds of the usual range of vanilla-based perfumes. The breakthrough decision to make blood the heart note of the new scents was made due to blood being the part of the human body we know most of; it carries plenty of secrets and was referred to by the spokesperson as “vivid and fascinating liquid that flows in our veins.”

Makers expect that the new series (which come in 40ml bottles with a dropper) will enjoy the public acclaim after they were unveiled at a recent perfumery trade show in Milan.

Book Smell in the New Karl Lagerfeld’s Fragrance

Karl Lagerfeld is a versatile person, known – apart from his fashion world renown – as a devoted bibliophile with a home library that requires a high ladder to look through. The owner of over 300,000 books also owns and manages a Paris-based publishing company (Edition 7L) and a bookstore, 7L, located on the Rue Lille.

Since every book lover delights in the smell of a new book, Lagerfeld resolved to take the idea further afield and called in German perfumer Geza Schön to work out a fragrance that will evoke the scent of a freshly-printed page!

Dubbed Paper Passion, the breakthrough scent – that is also rumored to carry a fatty whiff – will be sold in a hardcover edition… Sorry, packaged to look like a hardcover book. The “cover” design rests with the Edition 7L collaborators, Lagerfeld and Gerhard Steidl.

The concept is yet nowhere near its completion, and we can only hope that the bookshop fragrance will smell pleasantly fresh not for book lovers solely.