Riccardo Tisci is all set to launch his first fragrance, Dahlia Noir, as a creative director of Givenchy in early August 2011.
While sharing his experience as a creative director of Givenchy, Ricardo said, “When I arrived at Givenchy, I had to start a new identity [while] respecting the DNA of the house.”
However, he did have the idea of what to create but he was a bit scared and worked closely with Francoise Demachy, senior vice president of olfactory development for perfumes at Givenchy’s parent company LVMH Moët Hennessy Louis Vuitton to bring his idea to reality.
Dahlia Noir describes a woman, who is super sharp looking and superstrong but with a touch of softness and romance engraved in her very bring.
The face to represent this super sharp and sensual fragrance is none other than Mariacarla Boscono, who beautifully reflects the sharp and sensual flower black Dahlia.
The juice encapsulates the notes of rose, iris, mimosa, sandalwood, patchouli and tonka bean giving it a romantic and powdery scent at first, then sharp and sensual.
Dahlia Noir will be introduced on Aug. 7 exclusively in Bergdorf Goodman and Neiman Marcus. It’s then to be launched in France toward the end of August and rolled out to the rest of the world in 2012.