Belgian psychologists conducted a simple research after which they concluded that advertising of cosmetics in the media causes serious harm to women’s mental health, the Science journal writes.
The authors of the experiment asked women to observe different cosmetics on a neutral background and then asked participants to share their feelings.
The vast majority of the women admitted that the image of a makeup (mascara, lipstick, shadow, toner, etc.) causes them anguish because it reminds them of the imperfection of their own appearance.
The negative feeling even magnified the more when beautiful models with perfect makeup advertised the cosmetics. This led psychologists to an obvious conclusion that such advertising has a destructive effect on the self-esteem of even those women who have quite an attractive appearance.